Ka mahi tahi a GOLDEN LASER me te Kaihanga Whutupaoro Matua i Pakitāne

Neke atu i te hauwhā rau tau o te wheako whakaputa, ko F COMPANY (Mō te huna i te ingoa o te kamupene, kua whakakapia te ingoa o te kamupene ki F COMPANY) he kaiwhakarato kua whakamanahia o ngā whutupaoro, ngā karapu me ngā putea hākinakina ki ētahi o ngā kiritaki me ngā huihuinga hākinakina tino rongonui o te ao.

Mai i tōna tari matua i Pakitāne, ko F COMPANY tētahi o ngā kaiārahi ahumahi mō te hanga whutupaoro kounga teitei me ngā kete hākinakina me ngā taputapu e pā ana. Ina hoki, ko Pakitāne tonu tētahi o ngā kaiārahi o te ao i roto i te mara o te hanga me te kaweake i ngā pōro pupuhi, e 40 ōrau o te mākete o te ao. Ko F COMPANY te kaitākaro nui rawa atu o te rohe i roto i te wāhanga mō te hanga whutupaoro me ngā hākinakina tamariki me ngā taputapu, ā, i tēnei rā kei te whakahaere i ngā pūkete motuhake me ngā waitohu rongonui o te ao.

I whakatūria a F COMPANY i te tau 1989 e Mr. Masood, he miihini ā-iwi kua mahi i roto i te umanga hanga whutupaoro mō ētahi tau. I ngā rā tōmua o te pakihi, e 50 noa iho ngā kaimahi o F COMPANY, heoi, i kaha te mahi a Mr. Masood me tana tīma whakaputa ki te whakawhānui haere i te whakaputanga o ngā pōro 1000 noa iho i te marama, ā, i te mutunga ka toa i tētahi kirimana nui me Adidas i te tau 1994. Koinei te tīmatanga o tētahi wā tipu tere mō te kamupene, ā, mai i taua wā kua whānui haere ki te tuku hua ki ngā kiritaki puta noa i te ao. Nā tēnei i whakamanahia ai te kamupene e "The Federation of Pakistan Chambers of Commerce and Industry (FPCCI)", mā te 'Best Export Performance Award' mai i te tau 2008 ki te 2016.

"E toru ngā momo whutupaoro e hangaia ana e F COMPANY i tēnei wā, arā, he tuitui ā-ringa, he tuitui wera, he tuitui mīhini. I tēnei wā, kei a F COMPANY te kaha ki te whakaputa i te 750,000 pōro ia marama, me te 400,000 putea hākinakina me te 100,000 karapu ia marama." E whakaatu ana te Tumu Whakarae, a Mr. Masood. Kei te hokona ngā hua o runga ake nei i roto i ngā waitohu rerekē tae atu ki a Kjuir mā roto i ngā kamupene rōpū. "E 3000 ngā kaimahi e mahi ana mātou i tēnei wā, ko F COMPANY tētahi o ngā kaituku mahi nui rawa atu i roto i a Pakitāne, ā, ko te kamupene anake i te rohe e mahi ana i ngā wāhine i tēnei wā. Mā tēnei ara ka taea e mātou te whakarato i ngā whai wāhitanga onge mō ngā wāhine i ngā rohe taiwhenua, ā, e 600 ngā wāhine e mahi ana puta noa i ngā raina huihuinga o te kamupene."

I roto i tōna hītori, kua whakatakoto a F COMPANY i ngā paerewa i roto i te umanga hangahanga mō te tuku hua kounga teitei i roto i te mara o te hanga pōro pupuhi, me te whakatutuki i te whakaiti i ngā wā arahi. Mā te whakauru i ngā auahatanga hou me te whakahaere i tētahi kaupapa whakarerekētanga tonu, kua tipu a F COMPANY hei kaihanga ahurei i roto i te mākete o te ao mō ngā hua mai i te whutupaoro, te takutai moana me ngā pōro ā-ringa ki ngā rongoā me ngā pōro o roto. Ko tēnei kohinga hua whānui e tautokona ana e te whakarato i ētahi atu taonga e pā ana tae atu ki ngā putea hākinakina me ngā karapu pupuri whāinga, e tohu ana i ētahi noa iho o ngā hua i whakaurua mai e F COMPANY i ngā tau tata nei. "He tino kaha tā mātou tari rangahau me te whanaketanga (R&D) e whakamahi ana i te 90 ngā kairangahau. Kei te whakamahia ēnei puta noa i ngā momo mahi tae atu ki ngā miihini matū, miihini me te miihini me ngā kaimahi hoahoa. Ka mahi takitahi tēnei tari engari he mahi tahi, ko te tikanga ka taea e mātou te hoahoa i tētahi hua, te whakamātautau me te whakahoki atu mō te whanaketanga tere atu i runga i te hiahia," te whakamārama a Mr Masood. "Kei te tirotirohia tonutia, kei te tātarihia hoki e tā mātou tīma whakapai tonu ngā hua takitahi me ngā tukanga whakaputa whānui kia tonu ai te whanaketanga me te whakapai ake. Mā tēnei ka taea e F COMPANY te tuku hua hou ki te mākete, me te pupuri tonu i ngā paerewa matatika teitei e pā ana ki ngā tukunga me te taiao."

Mā te pupuri i te waiaro ahu whakamua me te kawenga, kua tipu a F COMPANY ki te mahi tahi me ngā kiritaki tino whakaute puta noa i te ao. Kua tohua te kamupene e te kiritaki ki te whakaputa, hei whakarato whutupaoro mō ngā huihuinga rongonui o te ao pēnei i te Ipu o te Ao, te Champions League me ngā whakataetae UEFA Euro. I ngā tau e haere ake nei ka arotahi tonu te pakihi ki te tuku taonga hākinakina me ngā whutupaoro kounga teitei, me te whakautu ki ngā hiahia me ngā whai wāhitanga o te mākete hihiri me te hihiri. "He nui ngā whai wāhitanga kei roto i te mākete i tēnei wā nā te mea kei te piki haere ngā utu hanga i Haina. Ka taea e mātou te arotahi tonu ki te whakarato hua kounga o te ao me te kore e aro ki te wero o te korenga o ngā kaimahi, i te mea kei te iti tonu ngā utu hanga i roto i Pakitāne," te kī a Mr. Masood.

"He umanga nui rawa atu te whutupaoro, ā, koinei hoki te kēmu nui rawa atu o te ao i tēnei wā. Kei te whakaurua tonutia ngā hangarau hou ki ngā hākinakina, ā, kei te whakapakari tonu mātou i ō mātou pūkenga kia taea ai te whakatutuki i ngā hiahia o tēnei mākete hihiri. I roto i ngā tau e whā ki te rima e whai ake nei, ko tā mātou whāinga kia taea ai te hanga i te 1.3 miriona pōro ia marama," tana whakatau. "Ka whai hoki mātou kia taea ai te hanga i te kotahi miriona putea ia marama me te tata ki te 500,000 huinga karapu. Kei reira anō hoki ngā mahi auaha hou e pā ana ki te whakataurite i ngā pōro e whakareri ana mātou ki te whakauru, ka akiaki ake i te kamupene ki mua. Ko te hokohoko pai rawa atu ka mahia mā te auahatanga, ā, ki te haere tonu tā mātou auahatanga, he nui te tūponotanga kia tipu tonu tā mātou i te mākete."

I tīmata a GOLDEN LASER ki te mahi tahi me F COMPANY i te tau 2012. E rima tau te roa o ā mātou whakamātautau me te rangahau mō te whakatutuki i ngā hua tukatuka teitei me te whai huatanga pai. Ko te hunga whai wāhi anake e mōhio ana ki ngā wero katoa o te kaupapa. Ngā mihi ki ngā miihini o ngā taha e rua i kore i mutu te whakamātautau me ngā kaiwhakahaere i piri ki ō rātou whakaaro me te ahu whakamua tonu, ko temīhini tapahi taiahoi angitu. Ināianei ka taea e tātou te kite i te hanga puranga mā te whakamahi i te rēseri i te wheketere o F COMPANY. He hurihanga nui tēnei, ā, he honore nui ki a mātou te kite i tēnei.