Njengoba inesipiliyoni sokukhiqiza esingaphezu kweminyaka engamashumi amabili nanhlanu, i-F COMPANY (Ukuze kugcinwe imfihlo, igama lenkampani lithathelwa indawo yi-F COMPANY) ingumhlinzeki oqinisekisiwe webhola lezinyawo, amagilavu nezikhwama zezemidlalo kwamanye amaklayenti adumile emhlabeni kanye nemicimbi yezemidlalo.
Isebenza kusukela endlunkulu yayo ePakistan, i-F COMPANY ingumholi embonini ekukhiqizweni kwebhola lezinyawo elisezingeni eliphezulu kanye nama-kit ezemidlalo ahambisanayo kanye nemishini. Ngempela, iPakistan ngokwayo ingumholi womhlaba emkhakheni womkhiqizi webhola elifuthwayo kanye nokuthunyelwa kwamanye amazwe, ibamba amaphesenti angama-40 emakethe yomhlaba wonke. I-F COMPANY isebenza njengomdlali omkhulu esifundeni ngaphakathi kwesigaba sokukhiqiza ibhola lezinyawo kanye nezingane zemidlalo kanye nemishini futhi namuhla iphatha ama-akhawunti akhethekile nemikhiqizo ehlonishwayo emhlabeni jikelele.
I-F COMPANY yasungulwa ngo-1989 nguMnu. Masood, unjiniyela wezokwakha owayesebenza embonini yokukhiqiza ibhola iminyaka ethile. Ezinsukwini zokuqala zebhizinisi i-F COMPANY yayisebenza nabasebenzi abangu-50 kuphela, nokho uMnu. Masood nethimba lakhe lokukhiqiza elizinikele basebenze kanzima ukuze bakhule kancane kancane besuka ekukhiqizeni amabhola ayi-1000 ngenyanga ukuze bagcine bewine inkontileka eyingqophamlando ne-Adidas ngo-1994, Lokhu kwaphawula ukuqala kwesikhathi sokukhula okusheshayo kwenkampani, eye yanda kusukela lapho ukuze ilethe imikhiqizo kumakhasimende emhlabeni wonke. Lokhu kamuva kuholele ekutheni inkampani iqashelwe yi-“Federation of Pakistan Chambers of Commerce and Industry (FPCCI)”, ngokusebenzisa i-'Best Export Performance Award' elandelanayo kusukela ngo-2008 kuya ku-2016.
“I-F COMPANY okwamanje ikhiqiza izinhlobo ezintathu zebhola, ezakhiwa ubuchwepheshe obuthungwe ngesandla, obuboshwe ngokushisa kanye nobothungwe ngomshini. Njengamanje, i-F COMPANY inamandla akhelwe ngaphakathi okukhiqiza amabhola angu-750,000 ngenyanga, kanye nezikhwama zezemidlalo ezingu-400,000 kanye namagilavu angu-100,000 ngenyanga.” Kwembula i-CEO uMnu. Masood. Imikhiqizo engenhla ithengiswa ngamagama emikhiqizo ahlukene kufaka phakathi i-Kjuir ngezinkampani zamaqembu. “Njengamanje siqasha amalungu abasebenzi angaba ngu-3000, okuyi-F COMPANY engomunye wabaqashi abakhulu ePakistan futhi okuwukuphela kwenkampani esifundeni sendawo eqasha abesifazane njengamanje. Ngale ndlela siyakwazi ukuhlinzeka ngamathuba angavamile kwabesifazane ezindaweni zasemakhaya futhi sinabesifazane ababalelwa ku-600 abasebenza emigqeni yokuhlanganisa yenkampani.”
Phakathi nomlando wayo, i-F COMPANY ibeke amazinga embonini yokukhiqiza ukuze inikeze imikhiqizo esezingeni eliphezulu emkhakheni wokukhiqizwa kwamabhola afuthwayo, ngenkathi ifinyelela izikhathi zokuhola ezincishisiwe kakhulu. Ngokwethula izinto ezintsha ezintsha nokuphatha uhlelo oluqhubekayo lokuguqulwa, i-F COMPANY ikhule yaba ngumkhiqizi oyingqayizivele emakethe yamazwe ngamazwe yemikhiqizo esukela ebholeni, ogwini kanye namabhola ezandla kuya emithini kanye namabhola angaphakathi. Lo mkhiqizo omkhulu usekelwa kakhulu ukuhlinzekwa kwezinto ezengeziwe ezihambisana nawo okuhlanganisa izikhwama zezemidlalo kanye namagilavu okugcina imigomo, okumelela imikhiqizo embalwa nje eyethulwe yi-F COMPANY eminyakeni yamuva. “Sinomnyango wocwaningo nokuthuthukiswa oqinile kakhulu (R&D) okwamanje oqasha abacwaningi ababalelwa ku-90. Lokhu kusakazwa emikhakheni eyahlukene okuhlanganisa onjiniyela bamakhemikhali, bemishini kanye nabemishini kanye nabasebenzi bokuklama. Lo mnyango usebenza ngokuzimela kodwa ngokubambisana, okusho ukuthi siyakwazi ukuklama umkhiqizo, siwuhlole bese siwubuyisela ukuze uthuthukiswe ngokushesha njengoba kungadingeka,” kuchaza uMnu. Masood. "Ithimba lethu lokuthuthukisa okuqhubekayo lihlala libheka futhi lihlaziya imikhiqizo ngayinye kanye nezinqubo zokukhiqiza eziphelele ukuze kuthuthukiswe futhi kuthuthukiswe okuqhubekayo. Lokhu kwenza i-F COMPANY ikwazi ukuletha imikhiqizo emisha emakethe ngenkathi igcina amazinga aphezulu okuziphatha maqondana nokukhishwa kwegesi kanye nemvelo."
Ngokulondoloza isimo sengqondo esithuthukayo nesinomthwalo wemfanelo, i-F COMPANY ikhule yasebenza namakhasimende ahlonishwayo emhlabeni jikelele. Le nkampani ikhethwe ukukhiqiza, yikhasimende, ukuhlinzeka ngamabhola ezemidlalo emicimbini yamazwe ngamazwe ehlonishwayo njengeNdebe Yomhlaba, iChampions League kanye nemincintiswano ye-UEFA Euro. Eminyakeni ezayo ibhizinisi lizoqhubeka nokugxila ekuletheni izimpahla zemidlalo zezinga eliphezulu kanye namabhola ezemidlalo, ngenkathi liphendula izidingo namathuba emakethe enamandla futhi ekhuthele. “Kunamathuba abalulekile emakethe njengamanje ngoba izindleko zokukhiqiza eShayina okwamanje ziyanda. Siyakwazi ukuqhubeka nokugxila ekuhlinzekeni ngemikhiqizo yezinga lomhlaba ngaphandle kokubhekana nenselele yokuntuleka kwabasebenzi, kuyilapho izindleko zokukhiqiza zihlala ziphansi kakhulu ePakistan,” kusho uMnu. Masood.
“Ibhola liyimboni ebaluleke kakhulu kwezentengiselwano okwamanje futhi engumdlalo omkhulu kunayo yonke emhlabeni. Ubuchwepheshe obusha buyaqhubeka nokungeniswa kwezemidlalo futhi siyaqhubeka nokwakha ikhono lethu ukuze sikwazi ukuhambisana nezidingo zale makethe ephilayo. Eminyakeni emine kuya kwemihlanu ezayo, sihlose ukuba sesimweni sokukhiqiza amabhola afinyelela ku-1.3 million ngenyanga,” uphetha. “Sizophinde sifune ukukwazi ukukhiqiza izikhwama eziyisigidi ngenyanga kanye namagilavu acishe abe ngu-500,000. Kukhona futhi izinto ezintsha eziphathelene nokuqhathaniswa kwebhola esilungiselela ukulethula njengamanje, okuzoqhubekisela phambili inkampani phambili. Ukumaketha okuhle kakhulu kwenziwa ngokusungula izinto ezintsha futhi uma siqhubeka nokuqamba izinto ezintsha kunethuba elikhulu lokuqhubeka nokukhula emakethe.”
I-GOLDEN LASER yaqala ukubambisana ne-F COMPANY ngo-2012. Kwasithatha iminyaka emihlanu ukwenza izivivinyo nocwaningo mayelana nendlela yokuthola imiphumela ephezulu yokucubungula kanye nokusebenza kahle. Abantu abathintekayo kuphela abazi izinselele ezigcwele zalo msebenzi. Sibonga onjiniyela kuzo zombili izinhlangothi abangazange bayeke isivivinyo kanye nabaqondisi abanamathele emibonweni yabo futhi baqhubeka nokwenza intuthuko,umshini wokusika nge-laseriphumelele. Manje sesibona ukukhiqizwa kwe-batch nge-laser efektri ye-F COMPANY. Kuyinguquko, futhi kuyilungelo lethu ukukubona.