Tūhurahia te Ia Whanaketanga o te Hangahanga i te tau 2021

He tau pōrearea te tau 2020 mō te whanaketanga ōhanga o te ao, te mahi hapori me te ahumahi, i te mea kei te raru te ao ki te aro atu ki te pānga o te COVID-19. Heoi, e rua ngā taha o te raruraru me te whai wāhitanga, ā, kei te tumanako tonu mātou mō ētahi mea, inā koa te ahumahi.

Ahakoa e 60% o ngā kaihanga e whakaaro ana kua pāngia rātou e te COVID-19, e whakaatu ana tētahi rangahau tata nei ki ngā kaiārahi matua o ngā kaihanga me ngā kamupene tohatoha kua piki ake ngā moni whiwhi a ā rātou kamupene i te wā o te mate urutā. Kua piki ake te hiahia mō ngā hua, ā, e hiahia ana ngā kamupene ki ngā tikanga whakaputa hou me te auaha. Engari, he maha ngā kaihanga kua ora, kua rerekē hoki.

I te mutunga o te tau 2020, kei te pāngia te umanga hangahanga huri noa i te ao e ngā huringa nui. Kua whakatairangahia te whanaketanga o te mekameka tuku hangahanga, he mea kāore i kitea i mua. Kua whakaohokia ngā umanga kua kore e mahi, kua tere ake te urupare ki te mākete.

Nō reira, i te tau 2021, ka puta ake he umanga hanga ngāwari ake. Ko ēnei e whai ake nei ō mātou whakapono ka rapu te umanga hanga i tētahi whanaketanga pai ake i roto i ēnei huarahi e rima i te tau e tū mai nei. Ko ētahi o ēnei kua roa e hanga ana, ā, ko ētahi nā te mate urutā.

1. Huri ki te mahi ā-rohe

I te tau 2021, ka huri te umanga hanga ki te hanga ā-rohe. Ko te take nui o tēnei ko ngā pakanga hokohoko tonu, ngā tūmomo riri tāke, ngā pēhanga mekameka tuku o te ao, me ērā atu mea, e akiaki ana i ngā kaihanga ki te neke i te hanga ki ngā kaihoko.

Ā tōna wā, ka hiahia ngā kaihanga ki te hanga i ngā wāhi e hokona ai e rātou. Ko ngā take e whai ake nei: 1. Te tere ake o te wā ki te mākete, 2. Te iti ake o te pūtea whakahaere, 3. Ngā kaupapa here a te kāwanatanga me te ngāwari ake o te urupare. Ae, ehara tēnei i te huringa kotahi noa iho.

Ka nui ake te kaihanga, ka roa ake te tukanga whakawhiti, ka nui ake hoki te utu, engari nā ngā wero o te tau 2020 ka nui ake te hiahia kia whakamahia tēnei tikanga whakaputa.

2. Ka tere ake te panonitanga mamati o ngā wheketere

I whakamahara te mate urutā ki ngā kaihanga he tino pakarukaru te whakawhirinaki ki te mahi a te tangata, te wāhi ā-tinana, me ngā wheketere pokapū kei te ao katoa hei whakaputa taonga.

He waimarie, kua whakamātauhia ngā hangarau matatau – ngā pūoko, te ako mīhini, te tirohanga rorohiko, te karetao, te rorohiko kapua, te rorohiko taha, me te hanganga whatunga 5G – hei whakapai ake i te manawanui o ngā kaihanga ki te mekameka tuku. Ahakoa he maha ngā wero mō te raina whakaputa, ka arotahi ngā kamupene hangarau ki te whakamana i te uara tono o ngā hangarau matatau ki roto i te taiao whakaputa poutū a meake nei. Nā te mea me whakarahi ake e te umanga whakaputa āna wheketere me te awhi i te hangarau Ahumahi 4.0 kia nui ake ai tōna manawanui ki ngā mōrearea.

3. Te aro atu ki ngā tumanakohanga a ngā kaihoko e piki haere ana

E ai ki ngā raraunga a te eMarketer, ka whakapaua e ngā kaihoko o Amerika te tata ki te US$710 piriona ki te hokohoko ipurangi i te tau 2020, he rite ki te tipu ā-tau o te 18%. I te pikinga ake o te tono hua, ka nui ake te pēhanga ka pā ki ngā kaihanga. Mā tēnei ka taea e rātou te whakaputa hua kounga teitei kia tere ake, kia whai hua ake, kia iti ake te utu i mua.

Haunga ngā whanonga hokohoko, kua kite hoki tātou i tētahi panonitanga o te whanaungatanga i waenga i ngā kaihanga me ngā kiritaki. I te nuinga o te wā, kua tino whanake te ratonga kiritaki o tēnei tau, ā, ko te mea nui ki ngā kamupene ko te wheako whaiaro, te māramatanga me te urupare tere. Kua taunga ngā kiritaki ki tēnei momo ratonga, ā, ka tono rātou ki ā rātou hoa hanga kia whakarato i taua wheako anō.

Mai i ngā hua o ēnei panonitanga, ka kite tātou i te nui ake o ngā kaihanga e whakaae ana ki ngā mahi hanga iti te rahinga, e huri katoa ana mai i te hanga papatipu, ā, ka nui ake te aro ki ngā māramatanga me ngā wheako hua e ahu mai ana i ngā raraunga.

4. Ka kite tātou i te pikinga ake o te haumi ki te mahi

Ahakoa te whānui o ngā pūrongo mō te whakakapinga o te aunoatanga i ngā tau kua taha ake nei, ehara i te mea kei te whakakapi noa te aunoatanga i ngā mahi o nāianei, engari kei te waihanga mahi hou anō hoki.

I tēnei wā o te matauranga horihori, i te mea e tata haere ana te mahi whakaputa ki ngā kaihoko, kua noho te hangarau matatau me ngā mīhini hei mana matua i roto i ngā wheketere me ngā awheawhe. Ka kite tātou i ngā kaihanga e kawe ana i ngā kawenga nui ake i tēnei whakawhiti – ki te waihanga i ngā mahi whai uara nui ake, me ngā mahi utu nui ake mō ngā kaimahi.

5. Ka waiho te oranga tonutanga hei kaupapa hokohoko, ehara i te mea hei whakaaroaro i muri mai

Mō te wā roa, ko te ahumahi hangahanga tetahi o ngā tino take o te parahanga o te taiao.

I te mea ka nui haere ngā whenua e whakatairanga ana i te pūtaiao me te taiao, e matapaetia ana ā muri ake nei, ka whai te umanga whakanao ki te whakatinana i ngā whakahoutanga whai hua hei waihanga i ngā mahi matomato me te whakaiti i te nui o ngā para i roto i te umanga, kia pai ake ai te pumau o ngā umanga.

Mā tēnei ka whānau he whatunga tohatoha o ngā wheketere iti, ā-rohe, me ngā wheketere penapena pūngao. Ka taea e tēnei whatunga whakakotahi te whakaiti i te whakapaunga pūngao, te whakaiti i te para, me te whakaiti i ngā tukunga waro whānui o te umanga mā te whakapoto i ngā huarahi kawe waka ki ngā kiritaki.

Hei whakamutunga, he ahumahi e whanake tonu ana te umanga hanga, ahakoa i roto i ngā tau kua pahure ake nei, ko te nuinga o tēnei huringa he "pōturi, he pumau." Engari me te ahunga whakamua me te whakaohooho i te tau 2020, i roto i te umanga hanga i te tau 2021, ka tīmata tātou te kite i te whanaketanga o tētahi ahumahi e aro nui ake ana, e urutau ake ana ki te mākete me ngā kaihoko.

Ko wai mātou

Kei te mahi a Goldenlaser i te hoahoa me te whakawhanake ingā mīhini taiahoTō mātoungā mīhini tapahi taiahoe tū motuhake ana me ā rātou hangarau matatau, hoahoa hanganga, tino whai hua, tere me te pumau, e whakatutuki ana i ngā hiahia maha mō ā mātou kiritaki whakahīhī.

Ka whakarongo mātou, ka mārama, ka aro atu ki ngā hiahia o ā mātou kiritaki. Mā tēnei ka taea e mātou te whakamahi i ō mātou wheako hohonu me ō mātou pūkenga hangarau me te hangarau hei whakarato i a rātou ki ngā otinga kaha mō ā rātou wero tino nui.

Ko tō mātou tohungatanga me te wheako 20-tau ki ngā otinga taiaho e tino pūmau ana ki ngā kakahu hangarau, ngā motuka me te rererangi, te ahua me te kākahu, te tānga mamati, me te kakahu tātari ka taea e mātou te whakateretere i tō pakihi mai i te rautaki ki te whakatinanatanga o ia rā.

Ka whakaratohia e mātou ngā otinga tono taiaho mamati, aunoa me te atamai hei āwhina i te whakapai ake i te hanga ahumahi tuku iho ki te auahatanga me te whanaketanga.